Our Services
How we help clients See the Big Picture

Image and Performance Research
Using focus groups, one-one interviews or other types of surveys, LaForge Consulting Group helps its clients determine how they are perceived, what their strengths and weaknesses are and what they offer that is both unique and important. 

Research is important to conduct among both internal (management and staff) and external audiences (past and current customers, influentials and key prospects). This analysis is the essential background information that helps clients SEE THE BIG PICTURE and forms the basis of any successful marketing program.

Strategic Marketing Plans
With this “BIG PICTURE”, objective analysis of customer perceptions, attitudes and behaviors, LaForge Consulting Group formulates the most effective strategies and tactics to achieve a firm’s marketing objectives—whether it be building an image, or promoting a service or product or changing an opinion.

The essential element of the marketing plan is the Branding or positioning of the firm, i.e., how the firm is to be positioned uniquely in the minds of customers and prospects.  The marketing plan is the critical guide that ensures all the marketing activities of the firm are coordinated.

Communications 
With an understanding of  THE BIG PICTURE and how the firm needs to be perceived, LaForge Consulting Group assists clients with the implementation of a focused marketing plan including:

  • Branding
  • Advertising
  • Direct Mail
  • Public Relations
  • Collateral
  • Employee Communications
  • Website