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The first step in helping clients SEE THE BIG PICTURE for their marketing effort is to conduct an assessment of target audience behaviors, perceptions and attitudes. This can include internal (management, staff, board members) and external audiences (past and current customers, influencers, and key prospects).
We use focus groups, one-one interviews and other types of surveys to help determine:
We also use qualitative research to obtain in-depth data about:
With THE BIG PICTURE analysis, we develop a well-defined marketing plan including strategies and tactics to achieve your organization’s objectives—whether it be building an image, promoting a service or product, changing an opinion or raising funds. The essential element of the marketing plan—Branding—positions the organization uniquely in the minds of the target audience. The marketing plan is the critical guide that ensures all the marketing activities support the brand identity and organization goals.
Once THE BIG PICTURE plan is developed, LaForge Consulting Group assists clients with the implementation of