Services

Research

The first step in helping clients SEE THE BIG PICTURE for their marketing effort is to conduct an assessment of target audience behaviors, perceptions and attitudes. This can include internal (management, staff, board members) and external audiences (past and current customers, influencers, and key prospects).

We use focus groups, one-one interviews and other types of surveys to help determine:

• What motivates them to choose/refer a company like yours?
• What makes your firm different from competitors?
• How do they make their decision?
• What do they perceive as your strengths and weaknesses?
• What do you offer that is unique and important?
• What are their unmet needs?
• Does your message resonate with them?

We also use qualitative research to obtain in-depth data about:

• The feasibility of a new program, service or fundraising effort;
• The effectiveness of specific communications tactics;
• Brainstorming ideas for new programs to meet unmet needs.

Strategy

With THE BIG PICTURE analysis, we develop a well-defined marketing plan including strategies and tactics to achieve your organization’s objectives—whether it be building an image, promoting a service or product, changing an opinion or raising funds. The essential element of the marketing plan—Branding—positions the organization uniquely in the minds of the target audience. The marketing plan is the critical guide that ensures all the marketing activities support the brand identity and organization goals.

Communications

Once THE BIG PICTURE plan is developed, LaForge Consulting Group assists clients with the implementation of tactics including:

• Branding
• Advertising
• Public Relations
• Email and Print Newsletters
• Social Media
• Collateral
• Websites
• PowerPoint presentations
• Direct Mail
• Employee Communication
• Special Events